Mundipharma | Healthcare Device, UX UI, Brand & Packaging Design
Shifting the frame of reference around breathing
Giving patients a sense of agency and vitality
An innovative, breath-triggered asthma inhaler designed with patients’ needs in mind.
It is estimated that the number of people with asthma will grow by more than 100 million by 2025. Currently around 300 million people are suffering from asthma, and 250,000 annual deaths attributed to the disease, worldwide. It has never been more important to provide asthma patients with a simple, well designed and cost-effective treatment that can make a positive difference to their lives.
Recipe worked with Mundipharma to design the k-haler®- a new generation of breath-triggered inhaler, which allows patients to gently inhale, without the coordination issues associated with current MDI’s, and without the inhalation force needed by DPI’s. This helps patients easily coordinate their breathing and inhalation, to ultimately improve drug delivery.
The packaging format and accompanying instructional graphics were also designed at Recipe, based on insight from testing conducted by the Recipe research team across European markets and optimised to significantly improve correct device usage.
We’re delighted that the k-haler device has been recognised for its innovative packaging, which is testament to the research and development that went into its design. These simple and effective patient education materials are designed with the aim to help patients use their device correctly, and therefore improve their long-term outcomes.
Senior Commercial Lead
In addition to the device, pack and patient information leaflets, Recipe conceived and developed an interactive web training tool which allows patients to see and use the new k-haler® device via step-by-step video instructions and a gamified training sequence.
The k-haler® system has been designed with the entire patient and clinician experience in mind and is a world class solution to a global health problem. The K-haler project has been recognised for design excellence around the world, winning the prestigious iF Design Award and two Platinum A’ Awards in 2018.
The type of people that I can always trust to deliver excellent creative solutions. Whether its brand identity, structural packaging or device design and development, Recipe always deliver to the highest quality.
Chief Marketing Officer and Board Director