About Work Culture Team

We help brands navigate change in a messy world →

As an agency working at the leading-edge of wellness, we work directly with business owners and leaders to position and grow their brands with precision, agility, and a deep understanding of what drives consumer connection.

How do we work?

We create bespoke programmes for every client, offering strategic insight that demystifies change and identifies opportunities, design activation that brings brands to life and planning intelligence that turns ideas into action.

We flex our services to suit each new project. Some may need a lighter touch, while others involve a full repositioning. We don’t believe in a fixed process – we assess what’s needed and draw on a suite of advanced methods, building an approach to suit the challenge and get the best result.

Strategic Insight →

We help our clients see and understand the human and cultural forces shaping change - where this creates challenge, and where this opens opportunity.

Our work reveals how people's beliefs, behaviours and expectations shift and evolve and what that can mean for brands, products, services and experience. We transform insights into clear, actionable strategies that define, guide and optimise growth.

Design Activation →

We activate and leverage brands by translating strategy into powerful design across physical, digital and experiential assets.

Backed by clear, strategic thinking about the wider ecosystem, we make sure that all touchpoints work together to tell a consistent story and bring the brand to life.

Planning Intelligence →

Planning Intelligence helps brands navigate change confidently supporting decision making and capability build.

We guide teams through planning, prioritising, and connecting initiatives, so the business can act with focus and purpose. By embedding new ways of working, we help clients take control of change and grow stronger over time.

What do we deliver?

Our unique, tailored approach helps us deliver clarity, differentiation and growth. Sometimes that means identifying new markets or transforming a brand from end to end. Or we may focus on sharpening one element, whether that’s a single design asset or a new product launch.

However big the challenge, the outcome is the same: a brand that stands out, understands who it is, speaks with a clear voice, and connects with the people that matter. It means a team that’s energised and aligned, with a clear roadmap and a practical plan to deliver real change.

Who do we work with?

What we're talking about this weekJanuary 2nd

Happy New Year from all of us at Recipe. As we step into 2026, we’re reflecting on a year shaped by collaboration, creativity and shared achievements - moments brought to life in the warm light of our festive celebrations.

That light represents more than the season itself; it reflects the energy, commitment and optimism our team brings to every project, and the trust and support we’re grateful to receive from our clients, partners and friends. Thank you for being part of our journey. We look forward to lighting the way together in 2026 - a year of new ideas, brighter opportunities and continued success for us all.

Fireworks on the beach from Cape Verde - Simon

Wishing you a joyful, positive and inspiring year ahead.

Light cathedral at Belton House - Sarah

Sunshine in Mauritius - Ali

Tree illuminations from Wimpole Hall - Robin

Projected light mapping at Belton House - Sarah